Emirates Islamic Bank
Design and prototyping for Emirates Islamic Bank card products. As a credit card design and prototyping partner, we developed card face designs aligned to the bank's brand standards, translating identity into physical touchpoints used by hundreds of thousands of customers across the UAE.
Client
Emirates Islamic Bank
Location
Dubai, UAE
Scope
Card face design, prototyping
Role
Design partner
Context
Card design sits at the intersection of brand, compliance and manufacturing constraints. Emirates Islamic needed card faces that stayed firmly on-brand while meeting the technical requirements of card production at scale.
The challenge
Design within a small, fixed canvas governed by strict brand guidelines and production tolerances, while still producing card faces that feel distinct across different product tiers.
Process
With hundreds of thousands of cards in circulation, small design inconsistencies become large operational problems, so precision mattered more than usual.
- Production-ready files: designs built to exact manufacturing specification
- Brand consistency at scale: guidelines applied precisely across every card tier
Getting the Details Right at Production Scale
With hundreds of thousands of cards in circulation, small design inconsistencies become large operational problems, so precision mattered more than usual.
- Production-ready files: designs built to exact manufacturing specification
- Brand consistency at scale: guidelines applied precisely across every card tier
Result
The finished designs gave Emirates Islamic Bank a consistent, production-ready card design family that holds up under real-world use across a very large customer base.
What we'd carry forward
Prototyping physically, not just digitally, is essential for small-format design that has to survive years of daily handling.
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