Building a restaurant brand goes far beyond creating an identity. Every decision, from the space and menu to the service environment and social presence, shapes how customers experience the concept.
For Shabarbush, the ambition was to create a restaurant from the ground up, with one clear idea connecting brand, design, build, and operations.
THE CREW was embedded throughout the journey, helping translate the initial concept into a cohesive restaurant experience ready to welcome its first customers.
We began by defining the creative direction for Shabarbush, establishing the foundation that would guide every decision that followed.
The brand concept informed the identity, which in turn shaped how the restaurant would look, feel, and communicate. Rather than developing each element in isolation, we approached the project as one connected experience.
Building the brand and space
The identity was translated across the restaurant environment, ensuring the brand lived naturally within the physical experience.
Working across brand and interior design direction, we developed a cohesive system spanning:
- Brand concept development
- Identity design
- Interior design direction
- Project management
- Menu design
- Signage and environmental graphics
- Uniform design
- Social media direction and content
Every touchpoint was considered as part of the same brand world, from what customers saw before visiting to what they experienced once they stepped inside.
Our involvement extended beyond creative development into project management and implementation, helping maintain the original vision as the restaurant moved from concept into reality.
By staying close to the project throughout the process, we helped connect the thinking behind the brand with the details of the physical experience, creating greater consistency between idea and execution.
