Brew-tiful Tuesdays
Client
Emirates NBD
Service
Campaign Toolkit
Insight ⎯

Mid-week moments matter. Coffee is a daily ritual, especially on busy weekdays and Tuesdays presented an opportunity to turn a routine habit into a rewarding brand interaction.

Emirates NBD set out to launch a first-of-its-kind offer on noon food, giving customers a simple reason to engage, transact, and enjoy an exclusive benefit using their Emirates NBD cards.

The Proposed Idea ⎯

"Brew-tiful Tuesdays" was created as a light, memorable campaign built around one clear proposition: 50% off your coffee, every Tuesday.

The name set the tone - playful, friendly, and instantly understandable, making the offer easy to recall and easy to act on.

The Impact
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Embedded the brand into everyday rituals
The campaign reframed a routine mid-week coffee moment into a recognisable Emirates NBD touchpoint, strengthening the brand’s presence within daily lifestyle behaviours rather than one-off promotions.
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Created an ownable, repeatable campaign system
By anchoring the idea in a simple name, clear visual language, and consistent execution, the work delivered a campaign structure that was easy to recognise, easy to recall, and easy to scale across channels.
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Demonstrated the power of simplicity
The clarity of the idea and execution showed how lightweight creative systems can drive relevance and memorability without complexity - particularly in fast, in-app environments.
Bringing it to life ⎯

The campaign was led by a looping GIF key visual, designed to feel energetic, appetising, and perfectly suited for in-app environments.

 

The Key Visual was adapted seamlessly across:

·      EDM communications

·      Social media story

·      noon app placements

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