PROJECT BRIEF
It began with a trike. Today, after almost five years, Pedal has evolved into a full-fledged brand. With three distinct venues, including the prominent Ras Al Khor flagship, and active participation in major UAE cycling events, Pedal’s growth is undeniable. Carrying globally esteemed cycling brands like 3T, Pas Normal Studios & Rubber&Road, the brand is on an upward trajectory. Thriving with momentum, we oversee all marketing, communication, and brand expansion initiatives across various platforms and in-store experiences.