PROJECT BRIEF
Pioneering the original BBQ Box concept in Dubai, our role encompassed brand development, establishing brand identity, and rigorous product testing and prototyping. Collaborating with a determined owner, we embarked on the journey to introduce Dubai’s inaugural ‘BBQ BOX’. From road-testing with thermometers for optimal insulation to crafting individual box labels and embracing the brand’s shared ethos, we played a pivotal role in its inception.