Dubai, United Arab Emirates

It all started with a trike. Now, nearly three years later, Pedal can be defined as a brand. With three locations, including its flagship in Ras Al Khor, kiosks in Wolfis Bike Shop & Dubai CID Headquarters, a presence at most major cycling events in the UAE and aggressive plans ahead. Pedal stocks some of the most premium cycling brands in the world,including Café Du Cyclist, Bastion, Sarto & Pas Normal.  Growing from strength to strength, we manage all marketing, communications and support on the development of the brand across platforms and in store.